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Growing video ad market leaves most outside
ADOTAS — Everybody talks about the growing online video ad market, but few are actually able take advantage of it. Hulu, Youtube and some others are concentrating on premium content, but the vast...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore....
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Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?
We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say:...
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This Week’s Burning Question: Big Data vs. Creative
One CEO recently remarked that data is the new media. But some say Big Data’s rise to prominence has come at the expense of creative. What is the right recipe for a successful marriage of these two...
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Ad Spend on Piracy Sites Hits $227 Million in 2013
ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by...
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